From the perspective of transnational cultural communication -- Yu Renyang, founder of bulaoshen brand
浙江不老神食品有限公司是全国农产品加工业示范企业、农业产业化重点龙头企业，也是一家全国性的连锁经营企业，已在全国25个省、市、自治区的160多个城市开设“不老神鸡”连锁店，有专卖店1200多家，年配送、销售禽类1100多万羽。
Zhejiang bulaoshen Food Co., Ltd. is a national demonstration enterprise of agricultural product processing industry and a key leading enterprise of agricultural industrialization. It is also a national chain operation enterprise. It has opened "bulaoshen chicken" chain stores in more than 160 cities in 25 provinces, cities and autonomous regions, with more than 1200 specialized stores, with an annual distribution and sales of more than 11 million birds.
人物经历
余仁阳出生于1969年3月，浙江衢州人 ，1990年7月，毕业于金华商业学校企业管理专业后被分配到当地粮食系统工作，志气满满的她却并不满足眼下的安稳。
90年代，随着市场经济浪潮的崛起，越来越多的机会摆在了年轻人的面前，创业成了时代最鲜明的烙印。1994年，余仁阳毅然辞去铁饭碗，与先生郑樟雄一起贷款10万，走上了自主创业的道路。
余仁阳和先生充分利用有限的人力资源，调动一切社会力量帮助产品宣传，以口碑铸口碑，以真诚赢信赖。在市场需求旺盛的情况下，企业运营步入正轨，成功地在传统行业中实现了标准化生产和规范化管理。余仁阳担任公司副总经理期间，在企业资金运作管理，企业后勤和职工福利保障方面承担着主要职责，作出了很大贡献。
Yu Renyang was born in March 1969 in Quzhou, Zhejiang Province. In July 1990, she graduated from Jinhua business school and was assigned to work in the local food system. She is full of ambition, but she is not satisfied with her current stability.In the 1990s, with the rise of the market economy, more and more opportunities were placed in front of young people, and entrepreneurship has become the most distinctive brand of the times. In 1994, Yu Renyang resolutely resigned from his iron rice bowl, borrowed 100000 yuan with Mr. Zheng ZhangXiong, and embarked on the road of independent entrepreneurship.Mr. Yu renyanghe made full use of limited human resources, mobilized all social forces to help product publicity, cast word-of-mouth and win trust with sincerity. In the case of strong market demand, the enterprise operation has stepped on the right track and successfully realized standardized production and standardized management in traditional industries. When Yu Renyang was the deputy general manager of the company, he assumed the main responsibilities and made great contributions in enterprise fund operation and management, enterprise logistics and employee welfare security.
2019年12月29日，余仁阳代表“不老神”在浙江杭州世贸大厦参加了人类水计划，启动2020年全球品牌战略发布会，面向全球传播推广好水理念和喝水文化，意在改变百姓健康习惯，引导大家喝水喝出健康美丽来。
在创新创业、砥砺前行的路上，余仁阳爱企业、爱员工、爱客户、爱公益。她坚信创新力来源于学习，每年都要为自己和员工投入百万以上用于各类培训学习，改善员工心智,用企业愿景和共同价值观统筹公司发展,实施技术创新,管理创新和制度创新,培育适应企业发展的人才队伍。余仁阳一直注重企业效益与社会效益相结合，“爱出者爱返，福往者福来”是一直坚守的人生信条。
On December 29, 2019, Yu Renyang, on behalf of the "God of youth", participated in the human water plan at the world trade building in Hangzhou, Zhejiang Province, launched the 2020 global brand strategy conference to spread and promote the concept of good water and water drinking culture around the world, aiming to change people's health habits and guide people to drink water and drink healthy and beautiful.On the road of innovation and entrepreneurship and forging ahead, Yu Renyang loves enterprises, employees, customers and public welfare. She firmly believes that innovation comes from learning. Every year, she has to invest more than one million yuan for herself and employees in various training and learning, improve employees' minds, coordinate the development of the company with the corporate vision and common values, implement technological innovation, management innovation and system innovation, and cultivate a talent team suitable for the development of the enterprise. Yu Renyang has always paid attention to the combination of enterprise benefits and social benefits. "Those who love to go out love to return, and those who are lucky to go are lucky to come" is the creed of life he has always adhered to.
社会荣誉
余仁阳在2019年3月，荣获衢州市三八红旗手，同年7月，余仁阳荣获衢州市十大新时代民营企业家称号，2020年9月，在第三届中国民族品牌全球推介大会上荣获"民族品牌全球推广大使"殊荣。
In March 2019, Yu Renyang won the title of "March 8th red flag bearer" of Quzhou City. In July of the same year, Yu Renyang won the title of "ten new era private entrepreneurs" of Quzhou City. In September 2020, Yu Renyang won the title of & quot at the third global promotion conference of Chinese national brands; National brand Global Promotion Ambassador & quot; Great honor.
社会活动
2019年12月30日人类水计划2020全球品牌战略寿星原创揭幕仪式。
2020年9月5日，参加由中国质量新闻网主办的中国质量品牌先锋工程暨寻找行业质量倡导者甄选活动
2021年5月29日应邀参加《非药物疗法大会》并做主题演讲
2021年6月7日应邀参加《第七届品牌创新人物峰会》
2021年6月26日应邀参加《2021年全国中医药传承创新发展大会暨全球中医抗疫论坛网络峰会》
2021年7月13 日接受衢州电视台《健康生活》栏目系列专题报道
2021年7月16日应邀参加《世界长寿之都》揭牌仪式
2021年9月23日接受《浙江卫视·新闻》频道专访
On December 30, 2019, the original unveiling ceremony of the birthday star of 2020 global brand strategy of human water plan.On September 5, 2020, participated in the China quality brand pioneer project and the selection of industry quality advocates hosted by China Quality News NetworkOn May 29, 2021, he was invited to attend the conference on non drug therapy and gave a keynote speechOn June 7, 2021, he was invited to participate in the 7th brand innovation figures summitOn June 26, 2021, he was invited to participate in the 2021 National Conference on inheritance, innovation and development of traditional Chinese medicine and the global network summit of traditional Chinese medicine anti epidemic forumOn July 13, 2021, he received a series of special reports in the column "healthy life" of Quzhou TV stationOn July 16, 2021, he was invited to participate in the unveiling ceremony of the world's longevity capitalOn September 23, 2021, he received an exclusive interview with Zhejiang satellite TV news channel
主导产品“不老神鸡”连续十次荣获浙江省农业博览会优质农产品金奖，为浙江名牌产品、浙江省著名商标；连续三次被认定为浙江省知名商号；2006年6月，“不老神”商标被国家工商总局商标局认定为“中国驰名商标”。历经28年的发展，企业以“做精做专”为中心，以“做强做大”为目标，实现了集熟食加工产业、美妍烘焙产业、不老神体质调理产业、一天·中华料理餐饮产业，生物科技产业的纵深化发展，不老神实现了从传统产业向现代科技型企业、从食补卤味向健康养生的转型升级。
The leading product "bulaoshen chicken" has won the gold award of high-quality agricultural products in Zhejiang Agricultural Expo for ten consecutive times. It is a famous brand product and a famous trademark in Zhejiang Province; It has been recognized as a well-known firm in Zhejiang Province for three consecutive times; In June 2006, the trademark "bulaoshen" was recognized as "China's well-known trademark" by the Trademark Office of the State Administration for Industry and commerce. After 28 years of development, focusing on "being refined and specialized" and aiming at "becoming stronger and bigger", the enterprise has realized the vertical deepening development of cooked food processing industry, Meiyan baking industry, bulaoshen physique conditioning industry, Yitian · Chinese cuisine catering industry and biotechnology industry. Bulaoshen has realized the transformation from traditional industry to modern scientific and technological enterprise Transformation and upgrading from food tonic and brine flavor to health preservation.
从2018年开始，我们正式向大健康产业进军，依据李时珍本草纲目理论—“好水是百药之王，坏水是百病之源”，结合现在全国乃至全球饮用水普遍污染严重的现象，生产出以黑科技“不老芯”为核心的“不老神”水质处理器并投放市场，真正做到二度净化，深度净水。2019年6月6日至8日，不老神创始人余仁阳女士出席第23届圣彼得堡国际经济论坛，余仁阳女士作为商务团成员出席了习主席和普京总统的演讲现场。
Since 2018, we have officially marched into the big health industry. According to Li Shizhen's Compendium of Materia Medica theory - "good water is the king of all medicines and bad water is the source of all diseases", combined with the current serious pollution of drinking water in China and even around the world, we have produced and put on the market the "immortal" water quality processor with the "immortal core" of black technology, so as to truly achieve secondary purification, Deep water purification.
浙江省是全国“五水共治”典范，而不老神旗下的产品「水质处理」，使得数千万人在改变饮用水习惯上获益，为市民们的身体素质打下良好基础。这一显著的成果，被国家商业产业中心生态办公室所关注，并推荐作为今年商务考察陪同成员随习近平主席出访俄罗斯，参加圣彼得堡国际经济论坛。余仁阳女士在商界及社会团体扮演着许多重要角色，系浙江不老神生物科技有限公司董事长，衢州市民建企业家协会会长、衢州市女企业家协会副会长、衢州市健康管理协会副会长、衢州市儒商协会副会长、三八红旗手等职务。28年来的精耕细作打造出在熟食卤味食品行业及健康水行业立下了一席之地，衢州250多万人口的城市（大街小巷）布满了不老神旗下店面，她和先生郑樟雄带领企业弘扬中国药食同源的养生文化，将四性五味的药物理理论运用在传统美食创作中，掌握了绝味的独门秘笈和科学养生密码，打造了一系列惠及民生健康的绿色产业链。
Zhejiang Province is a national model of "five water co governance", and the product "water quality treatment" of bulaoshen has benefited tens of millions of people in changing drinking water habits and laid a good foundation for the physical quality of citizens. *** Ms. Yu Renyang plays many important roles in business and social organizations. She is the chairman of Zhejiang bulaoshen Biotechnology Co., Ltd., the president of Quzhou civil construction entrepreneur association, the vice president of Quzhou Women Entrepreneur Association, the vice president of Quzhou Health Management Association, the vice president of Quzhou Confucian businessman association, the March 8th red flag bearer, etc. The intensive cultivation over the past 28 years has created a place in the cooked and stewed food industry and healthy water industry, Quzhou's cities (streets and alleys) with a population of more than 2.5 million are full of stores under the banner of immortality. She and her husband Zheng ZhangXiong led enterprises to carry forward the health preservation culture of Chinese medicine and food, apply the medicine physics theory of four natures and five flavors to the creation of traditional food, master the unique secret collection and scientific health preservation password, and create a series of green industrial chains benefiting the people's livelihood and health.
2021年不老神创始人余仁阳女士结合当下慢性病的困扰，众多人的体质营养不均衡，导致肥胖、亚健康等人群，不老神集团耗资千万专门针对国人体质，历时4年的技术更新迭代研发了一款“不老神营养强化餐”给国人带来了营养上的革命。“不老神营养强化餐”采用了多种营养成分藜麦、燕麦纤维、小麦纤维、荞麦、黑麦、亚麻籽油粉、魔芋、豌豆蛋白、白芸豆粉等其他微量元素及营养素，来进行补充营养机能。不老神营养强化餐具有SC论证（SC10637010501478）,ISO9001论证（87158358954Q）,HACCP论证（87158358955H）,PICC中国人民财产保险股份有限公司承保。经第三方检测机构，本品不含添加剂、防腐剂、兴奋剂、镇痛剂以及降压、降糖药等药物成份，在宣传过程中从来没有做过任何夸大效果，她既不是药品也不是保健品，是纯粹的谷物营养。民以食为天，病从口入，不老神营养强化餐秉承做人体机能代谢基础，强化细胞营养，通过“减负燃脂”让身体肌体更健康，在市场运转方面从来不越法律红线，只做代理（会员、门店、分公司）级别，利润分成按照级别拿货多少，按照实际数量给予优惠，不涉及到几级分销，不涉及直销，不涉及传销，明码标价。
In 2021, Ms. Yu Renyang, the founder of immortality, combined with the current problems of chronic diseases, many people's physique and nutrition were unbalanced, resulting in obesity, sub-health and other people. Immortality group spent tens of millions to develop a "Immortality nutrition fortified meal" specifically for the physique of Chinese people, which took four years of technical updating and iteration, bringing a nutritional revolution to Chinese people. "Bulaoshen nutrition fortified meal" uses a variety of nutrients, such as quinoa, oat fiber, wheat fiber, buckwheat, rye, flaxseed oil powder, konjac, pea protein, white kidney bean powder and other trace elements and nutrients to supplement nutritional function. Bulaoshen nutrition fortified meal has SC demonstration (sc10637010501478), ISO9001 demonstration (87158358954q), HACCP demonstration (87158358955h), and is underwritten by PICC people's Property Insurance Co., Ltd.According to the third-party testing organization, this product does not contain additives, preservatives, stimulants, analgesics, antihypertensive and hypoglycemic drugs. It has never done any exaggerated effect in the publicity process. It is neither a drug nor a health product, but pure grain nutrition. Food is the most important thing for the people, and disease comes from the mouth. Bulaoshen nutrition fortified meal adheres to the foundation of human function metabolism, strengthens cell nutrition, makes the body healthier by "reducing burden and burning fat", and never exceeds the legal red line in market operation, Only at the agent (member, store and branch) level, the profit sharing is based on the number of goods taken by the level, and the discount is given according to the actual quantity. It does not involve several levels of distribution, direct sales, MLM and price tag.
不老神企业文化：先做人，后做商人，良心饭万万年。从来不拿产品当儿戏，精心打造每一款产品，28年来屡获殊荣。2005年 全国农产品加工业示范企业：2006年 中国驰名商标，农业产业化国家重点龙头企业，2016年 被国家科技部认定为国家高新技术企业，G20杭州峰会食材总仓供应企业，2019年 浙江省新零售示范企业，通过国家军用标准GJB9001C-2017质量 管理体系认证；不老神生物科技于2020年9月5日，参加由中国质量新闻网主办的中国质量品牌先锋工程暨寻找行业质量倡导者甄选活动，2021年5月29日应邀参加《非药物疗法大会》并做主题演讲，2021年6月7日应邀参加《第七届品牌创新人物峰会》，2021年6月26日应邀参加《2021年全国中医药传承创新发展大会暨全球中医抗疫论坛网络峰会》，2021年7月13 日接受衢州电视台《健康生活》栏目系列专题报道，2021年7月16日应邀参加《世界长寿之都》揭牌仪式，2021年9月23日接受《浙江卫视·新闻》频道专访。
Bulaoshen corporate culture: be a man first, then a businessman, and have a conscience for thousands of years. Never take the product as a child's play, and carefully build each product, which has won many awards in the past 28 years. 2005 national demonstration enterprise of agricultural products processing industry: in 2006, it was a well-known trademark in China and a national key leading enterprise of agricultural industrialization. In 2016, it was recognized as a national high-tech enterprise by the Ministry of science and technology, a food warehouse supply enterprise of G20 Hangzhou summit, and a new retail demonstration enterprise in Zhejiang Province in 2019. It passed the national military standard gjb9001c-2017 quality management system certification; Bulaoshen biotechnology participated in the China quality brand pioneer project and the selection of industry quality advocates hosted by China Quality News Network on September 5, 2020. On May 29, 2021, bulaoshen biotechnology was invited to participate in the non drug therapy conference and give a keynote speech. On June 7, 2021, bulaoshen biotechnology was invited to participate in the seventh brand innovation figure summit, On June 26, 2021, he was invited to participate in the 2021 National Conference on inheritance, innovation and development of traditional Chinese medicine and the global network summit of traditional Chinese medicine anti epidemic forum. On July 13, 2021, he received a series of special reports in the healthy life column of Quzhou TV. On July 16, 2021, he was invited to participate in the unveiling ceremony of the world longevity capital. On September 23, 2021, he received an exclusive interview with Zhejiang satellite TV news channel.
1994年至今28年，就是这样的一家优秀企业，曾多次被各家媒体进行和广泛报道。星垂平野阔，月涌大江流，在这九州无限广阔天地，浙江迎来国家“共同富裕”，把健康和民生紧密相连。南孔圣地，衢州有礼，浙江不老神助力健康中国，助推全民健康，为健康中国喝彩。
In the 28 years since 1994, it has been such an excellent enterprise, which has been carried out and widely reported by various media for many times. The stars hang down, the fields are wide, and the moon flows. In this vast world of Kyushu, Zhejiang ushers in the country's "common prosperity" and closely connects health and people's livelihood. Nankong holy land, Quzhou polite, Zhejiang bulaoshen help healthy China, boost national health, and cheer for healthy China.
